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Adobe Analytics vs Google Analytics comparison (2018) - Part 1 Video

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Want to know which analytics tool to choose? Watch a side-by-side comparison of Adobe Analytics (formerly Omniture SiteCatalyst) and Google Analytics. Want to learn Analysis Workspace? Sign Up for a free video course http://go.osadchuka.com/free-video-course

In this video you will see how both analytics tools look and what capabilities they provide for data analysis. It will help you understand their differences and benefits.

The comparison of Google Analytics and Adobe Analytics in this video episode covers:
1. Pages report β€” how the page names are reported, how to check the traffic volume on a certain page for a given time period.
2. Traffic trend β€” how to supplement table data with a trend line, how to look at the page traffic by day.
3. Traffic sources β€” how to look at the out of the box traffic channels the visitors came from to the page.
4. Devices β€” how to find out on which devices the page was viewed and how to intersect this with the traffic sources.

πŸ”΄ Ultimate Analysis Workspace Course https://go.osadchuka.com/workspace
πŸ”₯ Adobe Analytics Individual Trainings https://training.osadchuka.com
πŸŽ“ Report Suite Configuration Course https://go.osadchuka.com/a1
βš™οΈ Adobe Bookmarks Chrome Extension http://go.osadchuka.com/bookmarks
πŸ”Œ Google Sheets Data Connector https://go.osadchuka.com/connector

πŸ“Œ Subscribe to this channel https://www.youtube.com/channel/UCq8K5VisTEpzz9aCEHlsz2Q?sub_confirmation=1

- - - - - - - - - - - - TIME STAMPS - - - - - - - - - - - - - - - - - - -

1:30 Comparison agenda
2:24 UI Overview
3:32 Pages
6:46 Search filter
7:58 Traffic metrics
9:15 Users vs Unique Visitors
10:30 Line charts
12:32 Anomaly detection (outliers)
15:27 Dimension breakdowns
17:05 Traffic sources
20:31 Desktop vs Mobile

- - - - - - - - - - - - WATCH OTHER VIDEOS - - - - - - - - - - - -

πŸŽ₯ Part 2 of Adobe Analytics vs Google Analytics comparison https://youtu.be/pVMjnK0ay-Y
πŸŽ₯ Top 5 Analytics Tools 2018 https://youtu.be/FlWxL3ItQU4
πŸŽ₯ Adobe Analytics Tutorial for Beginners https://youtu.be/_pDXaodWGgg

- - - - - - - - - - - - USEFUL LINKS - - - - - - - - - - - -

β–Ί Adobe Analytics https://www.adobe.com/data-analytics-cloud/analytics.html
β–Ί Google Analytics https://www.google.com/analytics/analytics/
β–Ί Google Analytics 360 suite https://www.google.com/analytics/360-suite/
β–Ί Adobe Analytics on Youtube https://www.youtube.com/channel/UC8I6bqCk7gO6YdoMz6W5fvw
πŸ“· Adobe Analytics PRO on Instagram https://www.instagram.com/adobeanalytics_pro/

πŸ”— The Forrester WaveTM: Web Analytics, Q4 2017 http://bit.ly/forrester-web-analytics-2017
πŸ”— The Gartner 2017 Magic Quadrant for Digital Marketing Analytics http://bit.ly/gartner-digital-analytics

#AdobeAnalytics #GoogleAnalytics #WebAnalytics #WebAnalyticsTraining
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